We are happy to discuss short term and ad-hoc projects for when your company needs an extra publicity and sales push.

Psychology of fragrance

The first IFRA United Kingdom Fragrance Forum held in autum 2011 heard about the psychology of fragrance use and how the perception of individual odour is enhanced by our choice of perfume. Organised with the help of Axiom speakers included the distinguished academics, Dr Jan Havlíèek from Charles University, Prague, Czech Republic and Prof. Tim Jacob of Cardiff University whose presentations were previewed by the Sunday Telegraph.  http://www.telegraph.co.uk/science/science-news/8815289/Choice-of-fragrance-influenced-by-our-body-odour.html

and later by the Daily Mail

http://www.dailymail.co.uk/sciencetech/article-2047024/Why-choose-perfect-perfume.html

Sweet smell of work

Axiom Communications' work about work in the fragrance industry is paying off. With coverage in several publications including the Weekend Telegraph and the Daily Mirror http://www.mirror.co.uk/advice/money/2011/07/14/we-find-3-457-jobs-in-the-beauty-industry-115875-23268677/ 

 Now, the latest careers' case study has been published in the February 2012 issue of Cosmopolitan magazine. Kate Williams, a perfumer with one of IFRA UK's  member companies, features in the 'So you think you want my job' section (page 93).

Pack TV

Axiom Communications’ client BAMA was selected as one of Pack TV’s “10 of the Best”. View the interview with Director, Sue Rogers, here…  http://www.wix.com/twillers007/packtv/bama1

Fragrance Association, IFRA UK, appoints Axiom Communications

http://www.featuresexec.com/bulletin/news.php?newsid=XiQiE

Axiom Communications has been appointed by IFRA United Kingdom (International Fragrance Association United Kingdom) to handle its communications programme.

The appointment coincides with a rebranding of the association, formerly named The British Fragrance Association. IFRA United Kingdom, is the leading trade body representing UK manufacturers and suppliers of fragrances.

The change of name and brand identity brings the UK Association into line with IFRA worldwide, of which it is already a member. Similar changes are occurring across a number of local fragrance industry associations in other countries and regions of the world.

Axiom Communications has significant experience of working with generic and trade association campaigns.  Jo Jacobius, Managing Director of Axiom Communications, said: “IFRA United Kingdom represents 98 per cent of the UK’s fragrance manufacturing market. The role these companies play is important as fragrances contribute significantly to our enjoyment of the products we use or experience every day.

“Fragrances have many uses in the commercial sector, within industrial products and for consumer goods, ranging from fine fragrances, cosmetics and personal care products to household goods such as cleaning products and air fresheners. Fragrance often creates the very character and identity of a product and so the scent makes a big impact even though only a tiny proportion of the product is actually composed of fragrance. We will be helping IFRA UK to demonstrate the benefits offered by its members and the role of fragrance in our lives”.

www.ifraorg.org

NOTES TO EDITORS

Media inquiries:

Jo Jacobius

jo@axiom-uk.com

020 8347 8206

BAMA recycling newsletter published

We  recently completed our latest sustainability newsletter for our client,  BAMA - the British Aerosol Manufacturers' Associaiton. The publication describes the latest successes in a long-term campaign with which Axiom Communications assists the trade association.  Click on the link  to read the newsletter http://www.bama.co.uk/pdf/General%20Publications/AerosollRecycling_AutWinter2010.pdf

Seven Scent and Carex support Global Handwashing Day messages

Axiom Communciations involved Seven Scent and Carex in Global Handwashing day. In a bid to encourage children to prevent the spread of disease by washing their hands, a chocolate orange handwash fragrance was chosen by Britian's children as the top scent. Listen to the podcast here...http://www.lshtm.ac.uk/news/audio/

The children's newspaper First News covered the story click the link here...http://www.firstnews.co.uk/bored/you-wont-believe-this-soap-that-smells-like-food-i2563

and ran a poll of their own...

http://www.firstnews.co.uk/polls/

Axiom Communications is proud to be a partner in Global Handwashing Day, http://www.globalhandwashingday.org.uk/ 

http://www.schoolcouncils.org/category/newsletters/

Pure Welsh Magic Film Launched

Axiom Communications created the treatment and scripted a new mini-film about Brecon Carreg Natural Mineral Water, Called “Pure Welsh Magic” the film describes the history and provenance of Wales’ best selling water in the UK; click on the link to view: http://www.youtube.com/watch?v=zceUqlbXr1E

Brecon Carreg is a member of British Bottled Water Producers www.britishbottledwater.org 

British market taps into bottled water - The Times says

British Bottled Water enjoyed a growth of 5 per cent over imported waters to the UK last year. We were invited to supply information and commentary to The Times newspaper about the bottled water market. You can see the article here: British market taps into bottled water - Lloyds Mapping British

Jo Jacobius, director of the British Bottled Water Producers, says: “Consumers are getting the message on provenance and want to cut down on food miles and ... www.mappingbritishbusiness.co.uk/Food.../bottled-water/

Effective marketing tips

Effective marketing at your finger-tips: Foodbev.com asked Jo Jacobius of Axiom Communications  for some advice. You can read it here...http://www.foodbev.com/article/5-top-tips-for-marketing-success

SignWorld

PR - is it really all about style, as Gordon Brown believes? We answered that question in an article published in SignWorld, reproduced with the kind permission of the Editor.

European Cleaning Journal Project

Our latest project was writing for the European Cleaning Journal (ECJ) on a pro bono basis to help promote Global Handwashing Day (15th October 2010). Jo Jacobius’ lead article in the magazine was written to encourage more cleaning companies to get involved.

Follow the link to read the lead piece: http://www.europeancleaningjournal.com/index.php?option=com_content&task=view&id=990&Itemid=61

If you have a project that needs PR support call us on +44 (0)20 8347 8206...