Axiom client’s brand, KAH Tequila, is No.1 Ultra-Premium Tequila in UK Multiple Grocers
The tequila sector is the rising star in the spirits category. We were thrilled but not surprised to see data proving that KAH Tequila, the authentic, 100% blue weber agave tequila brand which is owned by our client, Amber Beverage Group, was named the UK’s No.1 Ultra-Premium Tequila by value and volume.
NielsenIQ data for the past six months* indicates that KAH Tequila is the top performing Tequila in its price range within the grocery channel during the period ending 11 March. Copyright. © 2023, Nielsen Consumer LLC.
The performance results from buoyant sales through Tesco stores nationwide and the online platform Tesco.com since the brand since we announced in late summer 2022 that the brand is listed there.
The visionary move by Tesco reflected the growing consumer trend towards tequilas as the next high-growth spirits category and KAH was the first super- or ultra-premium tequila to be listed there.
The Blanco expression is the only one available in Tesco currently where it is sold in a ‘brick’ shaped bottle, a UK exclusive for the initial period of sale. The bold white ceramic bottle is adorned with Day of the Dead skull designs and has strong shelf-presence, and the liquid is of an excellent quality.
It is handled in the UK by Axiom’s client Amber Beverage UK, which also distributes Rooster Rojo Tequila.
Source: KAH claim based on data reported by NielsenIQ through its service for the Tequila category 26 week period ending 11th March 2023, for the UK market and Multiple Grocer channel according to the KAH product hierarchy. Copyright © 2023, Nielsen Consumer LLC.
For the full story: https://amberbev.com/uncategorized/kah-tequila-is-no-1-ultra-premium-tequila-in-uk-multiple-grocers/