Preserving Tequila Traditions

Preserving Tequila Traditions

A six-page feature article, headlined Preserving Tequila Traditions, and written by Jo Jacobius has been published in the July 2023 issue of Tequila magazine profiling, Amber Beverage Group (ABG). The magazine is on sale in the USA and in the UK.
The feature explores why the global tequila market is on an upward trend, and why super-premium plus is on a particularly strong trajectory.
We should always remember that this fast-moving market depends on a slow-growing, agricultural product and so one of the biggest challenges for producers is not so much growing the market as growing the agave plants.
Axiom’s client, ABG, one of the fastest growing spirits companies, owns two top brands – Rooster Rojo® Tequila and KAH® Tequila – both of which are crafted at its distillery in Mexico. The editorial looks in detail at both brands.
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