There are very particular challenges facing trade association communications and country marketing bodies. It’s very different from brand or corporate PR. Our trade association clients have told us that Axiom is rare in understanding that need and that few are as good as us at confidently getting to grips with scientific, health and sustainability matters as well as the generic challenges.
We’ve worked with organisations involved in cleaning products, aerosols, dried fruits, wines, fashion & design, waters, confectionery, residential property… and as well as our UK campaigns, we’ve represented campaigns promoted by countries as diverse as Australia, Canada, Israel, USA and Spain.
We help industries dispel confusion with sound science and hard facts – so that audiences can focus on the real issues that determine safety, sustainability and excellence. We are adept at conveying complex science in accessible language in a way that doesn’t dumb down or render the science inaccurate. And we work closely with industry experts to find the telling insights and winning arguments that make the science really hit home. The Axiom team has access to independent scientific consultants.
We’re respected in this sector – and so were invited to write two published papers for The Institute of Association Management’s offering guidance for members on Hiring a PR firm and Managing the Media.
We handled preventive PR so sleekly and discreetly for a major trade association, that the Managing Editor from a leading publisher agreed that all journalists would in future check facts with us beforehand, rather than printing inaccurate hearsay. It’s quite an achievement, we like to think.
Our services include:
• Stopping the rot (rebuttals)
• Spreading the word (promoting the positives)
• Winning the debate (managing issues and preventing misperceptions)
• Providing the evidence (using sound science)
Recycling Campaign for BAMA