Axiom’s Client’s ‘Rewards For Wards’ Initiative Supports Frontline NHS Staff
When our client Brockmans Gin agreed to run a CSR campaign to support frontline health workers, we were thrilled to be asked to help develop the idea.
We contacted Meals for the NHS and very quickly agreed with the organisers of this very newly formed voluntary, not-for-profit organisation that we could fundraise in their name. During April 2020, our successful ‘Rewards for Wards’ initiative raised £13,740.00.
The scheme supported frontline health care workers by donating money to Meals for the NHS. Organisers of the scheme to feed NHS frontline workers said that had been ‘blown away’ by the generosity of this brand and its customers.
Every time a bottle of gin was purchased through the brand’s own shop, a donation was made which helped to help fuel workers who were hungry during and after a busy shift but for whom canteens and shops were not necessarily available during the Covid-19 pandemic lockdown.
Jessie, a spokesperson for the Meals for the NHS team – and one of the volunteers whose initiative it was to establish the group – said: “This is absolutely amazing. We are blown away by the success here. A massive thank you – this is really incredible and such a significant contribution. To help put it in real terms, the number of meals you funded allows us to serve 1 hospital their evening meals for over a month”.
Axiom Communications was proud to have played a role in supporting this important initiative.