“Bluefield thinking set to make waves”. So ran the headline about Axiom’s new client, Bellway plc, in the Financial Times. And it’s a headline that could equally apply to Axiom’s approach to property and house-building.
At a time when brownfield and greenfield stories abounded, we came up with the phrase ‘bluefield’ to apply to a major project on land reclaimed from the sea: it wasn’t just ‘another development’ but an example of real innovation. And our campaign went on to generate headline grabbing coverage for Bellway for 7 years after that.
We went from strength to strength. Our remit grew over 7 years so that we handled not only national PR but communications for all the south of England divisions of this fast-growing company. We found innovative ways of promoting the company and its new homes attaining coverage not only in the obvious homes and property pages but on TV and radio too. We handled community consultation for Barking Riverside, the largest social and private housing scheme in the UK at the time, and worked with Ministers, local politicians, environmentalists and archaeologists to ensure that Bellway was always in the right place at the right time.
“Over the last six years the housing industry has rarely been out of the press. The media spotlight can be hugely constructive but equally destructive if mishandled. Managing the demands of the media and balancing a company’s reputation in today’s 24/7 communication environment, requires intelligence, skill and dedication.
During this period, Bellway has been fortunate in working with Axiom Communications, whose stewardship of the Group’s communication programme has been exemplary. They have shown a huge understanding of the very complex environment in which we operate and have played a significant role in raising Bellway’s national profile by gaining regular editorial slots in national, regional and trade press.
We have sought Axiom’s advice across a range of communication issues and they have always provided a measured and well thought out solution.”
– former Head of Communications, Bellway plc
TESTIMONIAL FROM AN FM COMPANY
“I received a call regarding a tender… What was good to hear was that when I enquired how he knew of us, he stated that he had heard of us many years ago but only recently saw our name appearing a lot in the press. This proves that the publicity is working! Thank you.”
– MD of a facilities management firm