Axiom Communications has introduced intriguing new drinks brands, helped slake the nation’s thirst, and enticed consumers – and the trade – to explore new products with strategies that make budgets work hard.
We’ve been retained by Brockmans Gin since 2013 helping this gin grow into a truly global brand.
In one year alone we generated 23.3 million opportunities to see, hear or read our messages on national TV & radio, and through trade and consumer media. Plus we created and produced a lavishly illustrated book – The Black Book of Gin Cocktails – which has become a valuable sales, promotional and media tool. We quickly became an integral part of the marketing team.
“Jo is amongst the most professional and effective of media and PR experts I’ve had the pleasure to work with over 3 decades in 4 continents. Never content with just meeting a brief, she will dig in, improve the brief, and then deliver beyond expectation through a powerful combination of creativity, diligence, and tenacity. ‘Agency people’ often wheel out the hackneyed ‘I’m an extension of your team’ trope, but with Jo it’s very much true and it’s a privilege to have her. She’s also a happy exception to the axiom [see what I did there] that nice people don’t succeed.”
– Marketing Director, global gin brand