We know a thing or two about drinking water.
We are the PR team behind the ‘drink 8-glasses of water a day’ campaign, whilst working for the natural Mineral Water Information Service, overseeing the rise in the bottled water industry’s UK sales from 795m litres when our campaign launched, to 2.2 billion litres within a decade of running the campaign. Jo Jacobius was often quoted in the media as a spokesperson for the NWMIS which was supported by the likes of Danone, Nestle and Highland Spring. We launched Natural Mineral Water Week, produced literature and articles, and worked with scientists on a health campaign that changed the sector’s fortunes.
We went on to set up and run another association – British Bottled Water Producers – promoting the sustainability of small and medium sized bottlers of natural mineral and spring waters who act as stewards of the land across parts of rural Britain. We’ve also helped drinking water brands including Ty Nant, Love Water and Brecon Carreg.
And we promoted the hydration and sustainability benefits of water coolers for the British Water Cooler Association, now the Water-Dispenser & Hydration Association, for whom we continue to provide crisis management consultancy services.
“We have become quite adept at getting the most from the media, and with Axiom we can get the equivalent of £5-7 million of media coverage from our modest annual spend.”
– NMWIS Trade Association Chairman, quoted in the press
“Jo efficiently translates the brand strategy into actionable stories and communication. She works seamlessly with management and agencies and has an astute understanding of how consumer and trade PR can work successfully with digital and social media channels. Jo has a wealth of knowledge of the drinks sector both in the UK and internationally. As a consummate team worker, Jo is simply a joy to work with.”
– Marketing Director, global spirits brand
“We found Jo to be a strong copy-writer and to have good media contact in the drinks trade, and we were impressed by her organisational skills. In fact, I even decided to get my own team to adopt her work-plan devised for the [launch] event in any future events we run. She showed attention to detail and a thorough understanding of our trade sector.”
– Director / Owner, overseas cider brand
“I have worked with Axiom Communications for the last five years, and they have been hugely instrumental in helping Love Water to provide the right message to our customers and prospective customers. In particular Jo of Axiom, is a master of the written word. When I think that our company wording is perfect, I ping it over for Jo to look at – I am always amazed at how she can add a word, delete a word, change a sentence and make various changes to make our communication more effective. I would highly recommend Axiom.”
– founder and MD, water cooler brand.