CSR Programme for Staples
CSR Programme for Staples
‘Curiously…’ was the title of a book of 100 stories, by 100 children, sold for 100p in aid of children’s charities in a campaign we devised for our client Staples – The Office Superstore. We not only achieved oodles of coverage but pots of money too creating themed books annually for charity beneficiaries that included ChildLine and The National Autistic Society. Coverage was immense, thanks in part to the involvement of Dame Esther Rantzen, Jane Asher, HRH The Princess Royal and author Fay Weldon.